Digital leaders 2026 predictions – Athena Witter, Engine Pop
All through December we’re rolling out an exclusive series of Q&As with the sector’s leading thinkers as they peer into their digital crystal balls and offer their take on what the next 12 months could bring. Today's predictions are from Engine Pop founder Athena...
Channel 5 doubles down on FAST with AMC and Hearst deals – as Paramount leans into free streaming
UK broadcaster Channel 5 is deepening its third-party streaming line-up with a wave of FAST channels and on-demand libraries from AMC Networks International UK (AMCNI UK) and Hearst Networks - a move that neatly mirrors parent company Paramount Global’s wider strategy...
Angry Ginge helps draw 16-34s to ITV’s I’m A Celebrity, with social stars now hot properties for TV entertainment formats
UK broadcaster ITV is celebrating the strong performance of reality format I’m A Celebrity… Get Me Out Of Here! among 16-34 year-olds. Pivotal to the show’s success among young audience was a strong showing by YouTuber Angry Ginge who was declared King of the Jungle...
AiMation’s AI reality show Non-Player Combat generates huge buzz – but day one digital-first viewership is modest
One day after launch, AiMation Studios’s new AI reality series Non-Player Combat has generated a mass of media coverage. But as yet the show has not caught on with its target audience. Despite attracting the attention of everyone from Forbes to the Daily Mail, the...
Maybelline taps microdrama trend with festive series
Beauty brand Maybelline New York is riding the microdrama wave, launching a five-part festive series designed for short-form platforms and mobile viewing. The move is a strong indicator that brands will have a key role to play in the burgeoning sector. The...
Digital leaders 2026 predictions – Athena Witter, Engine Pop
Channel 5 doubles down on FAST with AMC and Hearst deals – as Paramount leans into free streaming
Angry Ginge helps draw 16-34s to ITV’s I’m A Celebrity, with social stars now hot properties for TV entertainment formats
AiMation’s AI reality show Non-Player Combat generates huge buzz – but day one digital-first viewership is modest
