TikTok partnership with NBA and WNBA gives select creators access to marquee events
With nearly half of TikTok’s billion-plus users following basketball, TikTok, the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have agreed a global content partnership spanning both leagues. The multi-year agreement combines...
How YouTube Shorts can drive channel growth
With YouTube Shorts now attracting more than 70 billion daily views, the format has become one of the platform’s biggest opportunities for creators looking to grow their audiences. But while Shorts can deliver enormous reach, converting those viewers into loyal...
Blue Zoo launches creator-focused Ideas Fund to fast-track digital-first IP
Animation studio Blue Zoo has launched The Ideas Fund, a new internal development initiative designed to accelerate creator-led projects and test audience demand through digital-first releases. Positioned as a complement to the studio’s traditional production...
Netflix expands creator strategy with multi-show deal for Mythical Entertainment content
Netflix has struck a content partnership with creator-led studio Mythical Entertainment that will see three of the company’s flagship unscripted series become available on the streaming platform from September 2026. The deal represents the latest example of...