After Party signs up David Beckham for EA Sports FC birthday film

After Party signs up David Beckham for EA Sports FC birthday film

Production company After Party Studios has unveiled fresh new digital work for EA SPORTS FC through creative partner COPA90. Celebrating EA SPORTS FC Football Ultimate Team’s 16th birthday, the content will run across EA’s digital channels. The brand film sees...
eMarketer report says brands should use short-form content more

eMarketer report says brands should use short-form content more

YouTube and eMarketer have published a report into the “untapped potential” of short-form video – targeting both digital-first creators and brands. According to the report, the average daily logged-in viewers of YouTube Shorts grew by over 25% year on year in the US....