Comcast’s Xfinity launches Instagram and TikTok reality competition for college creators
Comcast-owned broadband and mobile brand Xfinity is launching a vertical reality competition series designed exclusively for Instagram and TikTok, as the US connectivity provider expands its investment in creator-led entertainment. The seven-part series, Best in...
MOX creates star-studded Hotel Armouré universe for Under Armour’s ‘Rest Less’ campaign
Creative agency MOX has created an episodic branded entertainment campaign for Under Armour centred on a fictional five-star resort, Hotel Armouré, as part of the sportswear brand's latest ‘Rest Less’ campaign. The campaign stars footballers Ferran Torres, Fermín...
KC Global Media Asia sends content creators to Sarawak for AXN Asia digital-first adventure series
KC Global Media Asia, the brainchild of former Sony executives Andy Kaplan and George Chien, has unveiled a new YouTube-first adventure reality competition series, AXN Ultimate Challenge: Sarawak. The show, a collaboration between KCGM Asia-owned entertainment...
HBO Max launches vertical video and AI tools to support content discovery
Warner Bros. Discovery is bringing TikTok-style vertical video browsing and AI-powered conversational search to HBO Max, as streaming platforms continue to embrace habits popularised by social media to improve content discovery. The company has launched two new mobile...
Co-op, Carat UK and Platform Media launch ‘Pop to Co-op’ comedy microdrama
Co-op, in partnership with dentsu media network Carat UK and Platform Media, has unveiled a new ‘Pop to Co-op' microdrama campaign, a four-part social series designed to transform relatable convenience missions into short entertaining stories. The campaign marks...
Comcast’s Xfinity launches Instagram and TikTok reality competition for college creators
MOX creates star-studded Hotel Armouré universe for Under Armour’s ‘Rest Less’ campaign
KC Global Media Asia sends content creators to Sarawak for AXN Asia digital-first adventure series
HBO Max launches vertical video and AI tools to support content discovery
