Wombling free: how The Wombles returned with two YouTube channels
Chronicle Media’s staff are certainly organised and work as a team, although you'd be advised to stop short of suggesting they’re also incredibly, utterly devious... And if you recognised those famous lyrics, you may be excited about the return of The Wombles ahead of...
Fan-funding’s potential: ‘Don’t just drop in for one month. Stay with us’
From Patreon subscriptions to livestream gifts and Super Thanks on YouTube, fan-funding is now an important part of the social-video economy, fulfilling a role that traditionally fell to the wallets broadcasters and platforms. At the TellyCast Digital Content Forum...
Brands and vertical drama: deals, budgets, IP ownership and more
The initial model for micro-dramas was to offer a few episodes for free then, once viewers were hooked, make them subscribe to access the rest of the series. Now, as part of the vertical sector’s evolution, brands are getting involved. That can bring entire series out...
Mastering thumbnails, titles and trailers: ‘How do you create that tension?’
What really drives clicks, retention and algorithmic recommendations on YouTube and other digital platforms? We know how important thumbnails, titles and trailers are, but doing them well is an art and science. It was explored at the TellyCast Digital Content Forum...
‘IP is the future of brand-building’ says Studio 55’s Scougal
Will Scougal, EVP brand & commercial partnerships at ITV Studios and global lead for Studio 55, joined Zoo 55 managing director Martin Trickey for a session on Brands and Fans at the TellyCast Digital Content Forum today. Scougal started by talking about the...
Wombling free: how The Wombles returned with two YouTube channels
Fan-funding’s potential: ‘Don’t just drop in for one month. Stay with us’
Brands and vertical drama: deals, budgets, IP ownership and more
Mastering thumbnails, titles and trailers: ‘How do you create that tension?’
