THE WEEK’S DIGITAL-FIRST CONTENT NEWS
THE WEEK’S DIGITAL-FIRST CONTENT NEWS
Finnish streamer Ruutu seeks help from YouTube talent
Finnish media giant Nelonen is turning to YouTubers to try and drive hard to reach youth audiences in the direction of its streaming platform Ruutu. Positioned as the online catch-up and video on demand service of Nelonen Media's TV channels, the Ruutu service offers...
Viral TikTok Series Who TF Did I Marry? to be adapted for TV
Further proof of a growing connection between digital first and traditional content creation came this week with the news that viral TikTok series Who TF Did I Marry? is being developed for television. Tonally, the relationship reveal-all has some echoes of podcast to...
LADbible launches dedicated SPORTbible YouTube channel
Digital first content creator LADbible has launched a new SPORTbible YouTube channel. Unveiled on Tuesday September 10th via a LinkedIn post, the new channel has around 5,000 subscribers and 189 videos at time of writing. At launch, LADbible said the new channel will...
Wasserman acquires digital-first talent pioneer Long Haul
Global sports, music, and entertainment company Wasserman has acquired Long Haul Management and named CEO/founder Dan Levitt as senior vice president, creators. As part of the acquisition, all Long Haul staff and clients are joining talent representation division...
Relationship guru Paul C Brunson partners Flight Studio on podcast
Global relationships expert Paul C Brunson is launching a new podcast We Need To Talk from Steven Bartlett’s podcast growth and technology company Flight Studio. Dropping on Tuesday September 10, the podcast will see Brunson host conversations with experts and...
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