ITV Studios’ Studio 55 expands global team: TikTok’s Amy Johal joins to lead creator partnerships
Will Scougal, EVP brand & commercial partnerships at ITV Studios and the global lead for Studio 55, has strengthened his team with a series of senior appointments. Citing “growing demand from brands, agencies and creators looking to work more closely with ITV...
Ample Entertainment launches YouTube originals channel to expand direct-to-consumer strategy
Ample Entertainment has launched Ample Originals, a new YouTube channel that will serve as a home for the company's original documentaries, series, creator collaborations and companion content as it expands its direct-to-consumer strategy. The Emmy Award-winning...
Warner Bros. Discovery gives cult sci-fi series Babylon 5 its own YouTube channel
Sci-fi fans have gone into warp drive over the arrival of a new digital home for Babylon 5, as Warner Bros. Discovery launches an official YouTube channel dedicated to the influential 1990s space opera. The dedicated channel provides a central destination for episodes...
Spotify doubles down on AI and superfans as results session hints at next phase of creator strategy
Spotify has posted record quarterly results, surpassing 300 million Premium subscribers for the first time and reporting revenue of €4.8bn, up 14% year on year, as the streaming giant signalled that AI will drive the next phase of its growth. The company added seven...
Echo Falls campaign from John Doe and The Junxion features GK Barry and Sarah Sealey
Creative agency John Doe has teamed up with production company The Junxion on a social campaign for Californian wine producer Echo Falls centred around a fictional ‘Carry All’ bra top - designed to parody television shopping channels. Created to promote the recent...
ITV Studios’ Studio 55 expands global team: TikTok’s Amy Johal joins to lead creator partnerships
Ample Entertainment launches YouTube originals channel to expand direct-to-consumer strategy
Warner Bros. Discovery gives cult sci-fi series Babylon 5 its own YouTube channel
Spotify doubles down on AI and superfans as results session hints at next phase of creator strategy
