THE WEEK’S DIGITAL-FIRST CONTENT NEWS
THE WEEK’S DIGITAL-FIRST CONTENT NEWS
Kai Cenat’s Chicken Big Mac campaign takes influencer/brand partnerships to the next level
After a week teasing the US launch of its new Chicken Big Mac (‘not not a Big Mac’), McDonald’s has dropped a 30 second commercial featuring digital first megastar Kai Cenat. The ad will be followed by a social campaign in which Cenat will seek to drive consumer...
Bridging The Gap: MTV becomes the latest industry heavyweight to join Digital Content Forum’s inaugural Buyer’s Lounge
With less than a month to go until this year’s edition of the TellyCast Digital Content Forum (November 7th, BFI Southbank), nine leading media players have signed up to The Bridge – a dedicated Buyers Lounge, sponsored by Quintus Media. This week saw MTV become the...
Channel 4 digital revenues top £280m in 2023, 27% of group total
Channel 4’s results for 2023 (released on October 8, 2024) have confirmed the UK broadcaster’s leadership status in the global TV industry’s transition to digital. For the year in question, digital revenues increased 10% to £280 million, accounting for 27% of C4’s...
After Party formulates digital first science series for BBC Earth Science
Digital first channel BBC Earth Science has launched an 18-part YouTube series across the brand’s YouTube channel, as well as BBC Earth’s TikTok, Snap, Instagram and Facebook platforms. The fun, educational videos were commissioned by BBC Studios Digital Brands and...
ITV Studios and Japan’s TBS unveil Ninja Warrior FAST channel
ITV Studios and Tokyo Broadcasting System (TBS) have teamed up to create the world’s first ever Ninja Warrior FAST channel. The channel is ITV Studios’ first FAST channel based on third party IP as well as Tokyo Broadcasting’s first foray into FAST. Brokered by Bellon...
Kai Cenat’s Chicken Big Mac campaign takes influencer/brand partnerships to the next level
Bridging The Gap: MTV becomes the latest industry heavyweight to join Digital Content Forum’s inaugural Buyer’s Lounge
Channel 4 digital revenues top £280m in 2023, 27% of group total
After Party formulates digital first science series for BBC Earth Science
