THE WEEK’S DIGITAL-FIRST CONTENT NEWS
THE WEEK’S DIGITAL-FIRST CONTENT NEWS
ITV and YouTube Announce New Distribution and Advertising Partnership
ITV and YouTube have announced a new partnership that will see ITV joining YouTube’s partner programme. The deal will allow ITV to distribute hundreds of hours of content on the platform while managing advertising sales around its programming. ITV’s programming on...
Buzzfeed sells First We Feast for $82.5m
Digital first pioneer BuzzFeed has sold First We Feast, producer of Hot Ones (pictured) to a consortium led by an affiliate of Soros Fund Management LLC in an $82.5 million all-cash deal. The proceeds of the transaction will be used to help pay down the company’s...
TellyCast Digital Video Awards: deadline for entry extended to January 17, 2025
The deadline for the inaugural TellyCast Digital Video Awards has been extended to January 17, 2025, giving creators and studios an extra month to polish up their entry. The Digital Video Awards is a ground-breaking new awards programme, which has been launched to...
ITV Studios clinches FAST channel deal with Roku
Graham Haigh, ITV Studios’ EVP digital, global partnerships, and COO of new digital first label Zoo 55, has revealed that the UK media giant is launching four new FAST channels on Roku Channel in the US and Canada. The most high-profile, The Graham Norton Show...
Brave Bison set to acquire sports marketer Engage Digital Partners
Media, marketing and technology company Brave Bison has agreed to acquire the entire share capital of global sports marketing business Engage Digital Partners. Engage delivers dynamic fan engagement campaigns via a roster of services including digital content and...
ITV and YouTube Announce New Distribution and Advertising Partnership
Buzzfeed sells First We Feast for $82.5m
TellyCast Digital Video Awards: deadline for entry extended to January 17, 2025
ITV Studios clinches FAST channel deal with Roku
