72Point launches Social Formats with Creatorville to extend PR campaigns into social-first video
72Point has introduced a new Social Formats offering in partnership with sister agency Creatorville, aimed at helping brands extend PR-led campaigns into social-first video content designed to sustain attention beyond initial media coverage. The launch formalises work...
TikTok LIVE, Food Network partner on livestream cooking series
TikTok LIVE and Food Network are launching a livestream cooking series that will pair digital creators with Food Network chefs, beginning July 8, 2026. The series follows the companies' Future of Flavor LIVE event held earlier this year and will feature hour-long...
Rakuten TV partners with Mattel to launch Pingu and Barbie & Friends channels
Rakuten TV has announced an expanded partnership with toy/content company Mattel, owner of one of the most iconic brand portfolios in the world, marking the official launch of two new FAST channels across Europe. Rakuten TV is now programming and distributing these...
Cold Glass Productions launches outdoor entertainment franchise Outsiding
Cold Glass Productions, the company behind the Digital Video Awards-winning Dish from Waitrose, has launched Outsiding, a new digital franchise hosted by broadcaster and author Caitlin Moran and garden designer and TV presenter Adam Frost. The series features Moran...
Spark and South Shore become latest TV producers to explore factual opportunities on YouTube
UK production companies are continuing to test YouTube as a platform for factual and fact-ent formats, with Spark Media Partners and South Shore Productions among the latest indies to launch talent-led podcast projects designed for digital-first distribution. Spark...
72Point launches Social Formats with Creatorville to extend PR campaigns into social-first video
TikTok LIVE, Food Network partner on livestream cooking series
Rakuten TV partners with Mattel to launch Pingu and Barbie & Friends channels
Cold Glass Productions launches outdoor entertainment franchise Outsiding
