Fed up of development hell? Then bypass the content gatekeepers
In recent years, I have had countless conversations with talented people in the TV production business about what I typically refer to as “guerrilla commissioning”. In simple terms, it’s a kind of DIY alternative to the tired, time consuming methods of...
Formats – the next frontier for digital content creators?
Over the course of the last six months, one central theme has kept coming up in The Drop’s stories – how can digital first content producers turn their creativity into cash? The answer, it seems, is multiple revenue streams, with platform ad revenue share, branded...
Little Dot Studios: 10 ways to make the most of YouTube Shorts
Earlier this year, Google-owned YouTube announced that its short-form platform YouTube Shorts had hit 50 billion daily views. There’s been no update since – but there’s no question that Shorts has become the most potent rival to TikTok in the digital-first short-form...
PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q2:23
2023 continues to be a transformational year for social media platforms – with Twitter under threat from Threads and Twitch facing a potent challenge from Kick. In The Drop’s second edition of PQR, we also look at TikTok’s pivot towards partnerships, YouTube’s foray...
