No one has the answer, and that’s ok
How well do you think you could guess why someone wanted to watch your programme? Or what they might want to watch next? It’s safe to assume most people have moved away from just quoting the BARB figures or talking in ABC 1s, but actually putting the audience at the...
Video rebooted the audio star: the rapid rise of the visualised podcast
Podcasts are no longer just audio experiences. As platforms, audiences and economics shift, a new video-first era is emerging – turning simple shows into multi-platform brands designed to be watched, shared and scaled. The Drop investigates. The podcast boom has...
From reach to rights: the creator IP opportunity
The creator economy’s first chapter was about owning the audience. Its next is about owning the intellectual property, and that changes everything about how these businesses get built, advised, valued and bought. For most of its history, the creator economy has...
Rise of the Brandcaster
As audiences abandon traditional marketing channels, brands are becoming broadcasters, launching their own digital-first channels to build culture, loyalty, and long-term engagement through entertainment. For decades, brands rented attention. They bought print pages,...