Formats – the next frontier for digital content creators?

Formats – the next frontier for digital content creators?

Jul 21, 2023

Over the course of the last six months, one central theme has kept coming up in The Drop’s stories – how can digital first content producers turn their creativity into cash? The answer, it seems, is multiple revenue streams, with platform ad revenue share, branded...
Little Dot Studios: 10 ways to make the most of YouTube Shorts

Little Dot Studios: 10 ways to make the most of YouTube Shorts

Jul 13, 2023

Earlier this year, Google-owned YouTube announced that its short-form platform YouTube Shorts had hit 50 billion daily views. There’s been no update since – but there’s no question that Shorts has become the most potent rival to TikTok in the digital-first short-form...
PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q2:23

PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q2:23

Jul 7, 2023

2023 continues to be a transformational year for social media platforms – with Twitter under threat from Threads and Twitch facing a potent challenge from Kick. In The Drop’s second edition of PQR, we also look at TikTok’s pivot towards partnerships, YouTube’s foray...
Night Media’s Reed Duchscher: A memo to creators

Night Media’s Reed Duchscher: A memo to creators

Jun 30, 2023

Former NFL manager turned entrepreneur and investor, Reed Duchscher is the founder of digital-first talent agency Night Media. Based out of Dallas, Duchscher works with leading social influencers like Dude Perfect, MrBeast and Preston. He has shared valuable insights...
Cannes Lions: ringside takeaways for digital-first content creators

Cannes Lions: ringside takeaways for digital-first content creators

Jun 23, 2023

The Cannes Lions Festival of Creativity was found 70 years ago by cinema advertisers – but these days you’re more likely to find execs from Google, Amazon, TikTok and Microsoft strolling along the Mediterranean seafront with delegate badges. While the event is still...