Why Freedom Beats Structure in YouTube’s Creator Economy
For many traditional TV producers, the move into the digital-first world can feel like stepping into chaos. Storyboards, set pieces and tightly written scripts have long been the backbone of broadcast production. But Ben Doyle, the creative force behind After Party...
True Crime, TikTok and Test-and-Learn: How Hearst Networks UK is Redefining Digital-First Content
In an era where social video rules the screen, Hearst Networks UK is emerging as a quiet force in digital-first storytelling – particularly across the booming true crime and history genres. Led by digital commissioning editor Sam Pearson, the broadcaster –...
The Curious Case of Max Fosh: From Facebook Stunts to Global Tours and Digital Domination
In the ever-shifting landscape of digital video, few creators have carved out a niche quite like Max Fosh. With a YouTube following in the millions and a career built on inventive stunts, sharp social experiments and a well-honed sense of silliness, Fosh is a modern...
MTV’s Digital Commissioner on Authenticity, Risk and the Power of Vulnerability
If anyone still thinks social-first commissioning is all stunts and sizzle, Amie Parker-Williams has news for them. As Director of Commissioning and Production at MTV Entertainment Group International, Parker-Williams is helping to redefine what digital-first...