China’s Micro-Drama Machine: Why the World’s Fastest-Growing Screen Sector Is Years Ahead
When I sat down with Chinese micro-drama specialist Wenwen Han for TellyCast, the aim was simple: to understand how China has built the most advanced short-form drama economy on the planet, and what Western producers still fail to grasp about the format . Han,...
The Secret Digital Producers: Why 2026 Could Redraw the Rules of UK Production
By the start of 2026, the long-predicted shift towards digital-first production no longer feels theoretical. On a recent anonymous edition of TellyCast, two senior figures working inside the creator-led economy argued that momentum, money and institutional attention...
Drama under the microscope
When Jeffrey Katzenberg-backed streaming platform Quibi collapsed in 2020, after just six months, it looked like the market for shortform drama was dead in the water. But roll forward five years and one of this year’s hot topics is rampant consumer demand for what are...
The rise of micro drama and why UK producers need to take vertical seriously
Micro drama is moving fast and Samantha Sun thinks the UK is only just waking up to what is already a mature, multi-billion-dollar ecosystem elsewhere. Sun, a producer at ReelForce, joined Justin Crosby on TellyCast to unpack how vertical-first scripted series are...