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Crocs becomes latest brand to dip its toe in microdrama wave

Crocs becomes latest brand to dip its toe in microdrama wave

Footwear brand Crocs is expanding its marketing playbook with a move into original scripted entertainment, launching five-episode microdrama Charmed to Meet You. Developed in partnership with Creative Artists Agency and distributed via ReelShort - the vertical-video...

Japan’s Nippon TV launches vertical video division Viral Pocket

Japan’s Nippon TV launches vertical video division Viral Pocket

Nippon TV has launched Viral Pocket, a new division dedicated to vertical video production and micro-drama development, formalising the broadcaster’s expansion into the fast-growing short-form, mobile-first content market. The Tokyo-based media giant said the division...

Danny Baggott named creative director of Hearst Canvas

Danny Baggott named creative director of Hearst Canvas

Hearst Canvas, the creator-led digital content company launched by Hearst Networks last year, has today announced Danny Baggott its first senior appointment. Baggott has been appointed creative director. He joins from Future Studios, where he served as content...

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