Creatorville, the social video publisher and boutique video consultancy, has recruited Kerry Baird as head of social, joining the business at a time of continued growth.
Baird joins Creatorville from Spin, where she held a number of senior leadership roles, most recently social strategy director and social director. During her time there, she helped lead social-first campaigns and strategies for major brands, with a focus on cultural relevance, creative agility and measurable results. Her work spanned everything from brand social transformation to reactive campaigns and strategic social growth.
Jon Eastman, creative director at Creatorville, said: “Kerry’s appointment is another important step for Creatorville as we continue to grow the business and strengthen our offer to clients and partners. She brings a brilliant mix of strategic thinking, creative instinct and deep social expertise.”
Baird added: “Creatorville is a business with clear momentum and a proven ability to create content that resonates at scale. I’m pleased to be joining at this important stage and look forward to driving the next chapter of its social strategy and growth.”
Creatorville said Baird’s appointment reflects its continued investment in senior talent as it builds its position as a leading partner for publishers, broadcasters and brands.
