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After Party Studios to produce Sidemen Charity Match live stream at Wembley
GammaTime identifies true crime as key opportunity in vertical video
YouTube launches branded series focused on creator storytelling
Toonstar to produce digital-first animated adaptations of HarperCollins novels
Creators move into the FAST Lane
2026 TellyCast Digital Video Awards open for entries – new categories revealed
Entries are now open for the 2026 TellyCast Digital Video Awards, returning after a successful inaugural year that firmly established the event as a new fixture in the digital-first calendar. Launched by the publishers of TellyCast and The Drop, the TellyCast Digital...
Digital leaders 2026 predictions – Adam Jacobs, Quintus Studios
Quintus Studios' Adam Jacobs shares his 2026 digital-first outlook. What’s the single biggest shift you expect to see in digital-first production and publishing in 2026? An increase in lower cost, high production values long-form shows. Plus more TV talent using...
Digital leaders 2026 predictions – Thom Gulseven, Strong Watch Studios
Strong Watch Studios co-founder Thom Gulseven share his predictions for the world of digital-first in 2026. What’s the single biggest shift you expect to see in digital-first production and publishing in 2026? “Digital-First” producers will be making for every...
Channel 4 partners with VisitScotland on latest social-first travel series
Channel 4 has partnered with VisitScotland on a new social-first branded entertainment series, Where to Next? Produced by Strong Watch Studios, with media agency Carat brokering the partnership, Where to Next? continues Channel 4’s push to align brands with...
Max Fosh lists Buckingham Palace for rent in Channel 4 YouTube documentary
YouTube creator and comedian Max Fosh has used a deliberately high-profile stunt to underline both the vulnerabilities of online marketplaces in Channel 4’s latest push into platform-native documentary content. The 12-minute film, I Put Buckingham Palace Up For...
The Drop’s 2025 innovation of the year? It’s a three-way tie between AI, microdramas and video podcasts.
Well, what a year that was…from Angry Ginge winning ITV’s I’m A Celebrity to live sports rights being licensed to social channels, this was the year when the relationship between legacy media and social platforms changed for good. But what of the new developments that...
Happy Christmas from The Drop
As we head into the Christmas break, I just want to say thank you for reading, subscribing and engaging with The Drop this year. What started as an idea to properly cover the digital-first production economy has grown into a genuinely engaged community of producers,...
Dr. Seuss Enterprises and Moonbug’s Blippi partner on YouTube crossover series
Dr. Seuss Enterprises and Moonbug Entertainment have teamed up on a digital content collaboration that brings Moonbug preschool brand Blippi together with two of Dr. Seuss’s most recognisable characters, The Grinch and The Cat in the Hat. The collaboration marks the...