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THE WEEK’S DIGITAL-FIRST CONTENT NEWS

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The final gatekeeper: why independent filmmakers should own distribution too
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A brand world is not a visual style
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Digital leaders 2026 predictions – Bart Frank, Objekt

Digital leaders 2026 predictions – Bart Frank, Objekt

All through December we’re rolling out an exclusive series of Q&As with the sector’s leading thinkers as they peer into their digital crystal balls and offer their take on what the next 12 months could bring. Today's predictions are from Objekt's co founder Bart...

Pepsi Max bets on festive chaos and creators in YouTube push

Pepsi Max bets on festive chaos and creators in YouTube push

Pepsi Max has unveiled a UK YouTube channel, a strategic move that underscores how brands are increasingly betting on digital-first content to deepen engagement with Gen Z. The channel launch coincides with a five-part Christmas series produced with agency NewGen, and...

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