Mastering thumbnails, titles and trailers: ‘How do you create that tension?’
What really drives clicks, retention and algorithmic recommendations on YouTube and other digital platforms? We know how important thumbnails, titles and trailers are, but doing them well is an art and science. It was explored at the TellyCast Digital Content Forum...
‘IP is the future of brand-building’ says Studio 55’s Scougal
Will Scougal, EVP brand & commercial partnerships at ITV Studios and global lead for Studio 55, joined Zoo 55 managing director Martin Trickey for a session on Brands and Fans at the TellyCast Digital Content Forum today. Scougal started by talking about the...
Hot digital formats: escape rooms, guessing games, prison breakouts and more
You can always rely on The Wit to have its finger on the pulse of the hottest digital-first formats from around the world. MD Caroline Servy offered a new snapshot in her presentation at the TellyCast Digital Content Forum today. Servy’s first trend: “YouTube is TV......
Failing fast and iterating is important… ‘But you need a long enough runway’
Traditional TV may often be a slow, expensive, get-it-right-first time process, but digital-first success relies on a very different approach: experimentation, iteration and a willingness to ‘fail fast’ in order to identify the best formats. A panel at today’s Digital...
What does duty of care mean when working with a digital budget?
For all the excitement and opportunities in digital-first content, there are also risks and concerns – especially around duty of care responsibilities to everyone who’s working on that content. From talent working without standard protections and crews operating under...
Mastering thumbnails, titles and trailers: ‘How do you create that tension?’
‘IP is the future of brand-building’ says Studio 55’s Scougal
Hot digital formats: escape rooms, guessing games, prison breakouts and more
Failing fast and iterating is important… ‘But you need a long enough runway’
