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YouTube and FIFA agree partnership for FIFA World Cup 2026, with expanded role for creators
Sarina Da Costa Gomez joins Particle6 to spearhead growth of brand division
StudioB produces music-focused Access All Areas for O2
Google-backed 100 Zeros unveils microdrama slate led by TV talent
Screenburn launches Microtone, discovery and community platform for microdrama market
BBC Sport secures LALIGA clips for its social and digital platforms
BBC Sport has secured a deal to bring LALIGA action direct to UK fans with a multi-year rights agreement for its social and digital platforms. Starting immediately, audiences can follow the best moments from the elite Spanish league with BBC Sport delivering the key...
TellyCast unveils January 2026 dates for Digital Bootcamp targeting senior TV and content leaders
TellyCast has confirmed the dates for its new TellyCast Digital Bootcamp, an intensive training programme designed to equip senior television and content executives with the commercial and creative skills needed for the digital-first era. The four-day course will run...
Millions watch Niko Omilana travel the world on zero budget
Digital-first documentary maker Niko Omilana’s latest project has blown up on YouTube. Entitled I Travelled Around The Entire Earth with $0, the first 70-minute episode has so far clocked up 6.6 million views in eight days. Episode 2, dropped yesterday, is already up...
Chris Ramsey fronts C4–Sainsbury’s festive series, dropping on YouTube December 1
Channel 4 is set to launch a new branded entertainment series fronted by comedian Chris Ramsey, with episodes landing on YouTube from December 1 ahead of a full run on Channel 4 streaming from December 15. Chris Ramsey’s Alternative Christmas Guide is a three-part...
Laithwaites backs new Alan Carr video podcast as demand for Celebrity Traitors winner surges
Riding a wave of demand following his star turn on The Celebrity Traitors, Alan Carr has partnered with fellow comedian Lee Peart to launch Bottoms Up! – a new weekly video podcast that aims to make wine culture fun, accessible and gloriously chaotic. Produced by...
Shorties Studios become latest new player to join the vertical video race
A trio of senior execs from the US, Western Europe and Turkey have come together to launch Shorties Studios, an outfit dedicated to premium short-form vertical series. The company, headquartered across LA, London and Istanbul, is helmed by former Netflix executive...
Pubity’s Aspell joins DMG Media’s drive into digital-first as director of creative & platforms
Nathan Aspell has joined DMG Media, the publisher of the Daily Mail, as director of creative & platforms. Revealing the move on LinkedIn, Aspell said his job will be “to help the team build on the work they've put into launching the company's new social publisher...
48% of advertisers see creator activations as a “must buy”, reports IAB US, but selection challenges persist
The creator economy has cemented its place as a core component of brand media strategies, according to the Interactive Advertising Bureau’s (IAB) 2025 Creator Economy Ad Spend & Strategy report, released this week. The study shows US creator-driven ad spend has...