Production company The Junxion has partnered with BACP (the British Association for Counselling and Psychotherapy) and agency Kindred on a campaign highlighting the importance of conversation, connection and therapy in supporting men’s mental health.
The campaign centres around a short film exploring the growing trend of men using walks in open spaces to connect and open up emotionally following the Covid-19 pandemic. Through honest conversations, the film captures how walking together can create a safe environment for people to speak more openly about their mental health, while also highlighting the importance of speaking to a registered therapist.
The project was delivered on a fast-turnaround production and edit schedule, with The Junxion providing full production and crew services, while Kindred led campaign strategy and delivery. As part of the campaign, BACP created a pop-up therapist’s office positioned along a popular walking route in Dorset, bringing therapy directly into an environment where many people already feel comfortable talking and reflecting.
Musician and mental health advocate Professor Green (centre right of picture) lent his voice to the campaign, sharing his own experiences with mental health challenges and encouraging people to seek support. His involvement helped amplify the campaign’s message around reducing stigma and normalising conversations about therapy.
Jim Robinson, co-founder of The Junxion, said: “As a company, we consistently support mental health charities and believe the work they do is incredible. The more eyes we can get on campaigns like this, the better. Hopefully it will encourage people to open up more and seek therapy when needed.”
Chris Boorman, co-founder of The Junxion, added: “It was a real honour to be trusted with directing this piece and getting the right message out to the audience. The contributors were so open and willing to share, which is vital for campaigns like this.”
