Netflix is ramping up its digital-first coverage plans around the 2026 FIFA Men’s World Cup, with a newly advertised role pointing to an immersive social content strategy built around reactive, creator-led storytelling rather than traditional live broadcasting.
A hiring call circulated this week by the streamer’s social marketing team seeks a “football obsessed content creator” to join Netflix in New York during the tournament.
The role, which is sure to generate a huge response, will involve shooting social-first content “on-set throughout the World Cup” from mid-June onward.
According to the job spec, Netflix is looking for a creator capable of producing “daily concepts on-set,” reacting quickly to online football conversation, and filming high-production-value video content using lightweight mobile production tools such as iPhones.
Netflix has directed applicants to a contact at Amity Studio, a company known for its expertise in fast-turnaround, digital-first/social production. Aside from Netflix, the company’s other clients have included Sidemen, New Balance and Levi’s.
The brief suggests Netflix is continuing to build a sports-adjacent content model focused on platform-native engagement, creator sensibilities, and fast-turnaround social publishing – an approach that differentiates it from legacy broadcasters’ primary emphasis on live match rights and studio programming.
The company does not currently hold live rights for the 2026 FIFA Men’s World Cup, which in the United States remain with Fox and Telemundo. However, Netflix has increasingly expanded into sports programming through documentaries, live events, companion shows, and sports-focused social content.
Key initiatives already announced by Netflix include plans for an official FIFA video game tied to the 2026 tournament and a daily version of football podcast The Rest Is Football hosted by Gary Lineker, Alan Shearer and Micah Richards.
The wording of the latest recruitment post also offers insight into the type of coverage Netflix is seeking. Rather than traditional reporting, the company is seeking creators who are “chronically online,” able to respond to memes and fan discourse in real time, and comfortable filming with talent in fast-moving production environments.
That aligns with a wider shift across streaming platforms and sports media companies toward creator-led tournament coverage designed primarily for TikTok, Instagram Reels, YouTube Shorts and other mobile-first social platforms.
Pictured: The team from Goalhanger’s The Rest Is Football
