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The Drop Launches New Digital-First Jobs Section to Support Industry Recruitment
True Crime, TikTok and Test-and-Learn: How Hearst Networks UK is Redefining Digital-First Content
Starbucks to employ two creators to travel the world and tell its story
MrBeast appoints TikTok’s Beau Avril to head media and partnerships
Spud Gun Studios’ Mashed is named Social Video Channel of the Year – Independent Studio at the TellyCast Digital Video Awards
Endevr and Royal Foundation projects shine light on misery of homelessness
Quintus Studios has launched a new documentary on its Endevr channel that addresses the issue of homelessness. Called Poverty in Paradise, the film explores the homeless problem in Las Vegas just a few miles from the glitz and glamour of the casino strip. Quintus...
Insight TV partners Gatsby for Wu-Tang Clan digital-led production
Amsterdam-based Insight TV, which creates millennial-focused global channels, has unveiled its first-ever social-first integrated production: New York State of Mind. Created in partnership with Gatsby Shoes, the four-episode series delves deep into the life of Young...
Monrae lands new Sky Kids commissions featuring YouTube gamer talent
MonRae Productions, the content creation division of digital first agency MonRae Management, has won a new 40 x 5 mins commission from Sky Kids. Entitled Let’s Game: Worldbuilders, the 40-part order is an extension of Sky Kids’ Let’s Game franchise. Co-produced with...
PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q2:23
2023 continues to be a transformational year for social media platforms – with Twitter under threat from Threads and Twitch facing a potent challenge from Kick. In The Drop’s second edition of PQR, we also look at TikTok’s pivot towards partnerships, YouTube’s foray...
Dua Lipa releases season three of At Your Service podcast
Popstar Dua Lipa has launched a third season of her podcast, Dua Lipa: At Your Service. The new season will include conversations with renowned artists, thought leaders and cultural icons – kicking off with Amelia Dimoldenberg, the red-carpet interviewer and host of...
Snapchat+ hits subscriber landmark…while Meta targets Twitter with Threads
Short-form social media platform Snapchat has heralded further growth for its subscription service Snapchat+. Released a year ago today, the service now boasts a total subscriber base of 4 million, marking a significant milestone. Commenting, Snapchat said: “a year...
Bengtsson upped to MD of Sidemen management firm Arcade Media
Victor Bengtsson (pictured) has been named as managing director of Arcade Media, the company that manages leading digital-first talent including the Sidemen. Commenting on his appointment as managing director, Arcade Media MD Bengtsson said: “Working with this team...
Runway secures $141m in funding to develop its AI-powered creator tools
Runway, a leader in generative AI, has raised $141m in its latest round of (Series C) funding. The company specialises in building AI-powered creator tools for creators. It cited backing from "Google, NVIDIA, Salesforce Ventures, and existing investors, among others."...