In what is becoming something of an industry trend, Starbucks has announced that it is looking for “two Global Coffee Creators – coffee-obsessed storytellers to travel the world and capture the craft that goes into every cup of Starbucks coffee”.
Hopeful candidates have until June 13 to apply. Starbucks said: “We’re looking for talented content creators, one current Starbucks partner (employee) and one external candidate, who are passionate about Starbucks, coffee, culture and community.”
The job of the coffee creators will be “to capture their journeys to unique Starbucks locations around the world on social media – from Starbucks Hacienda Alsacia coffee farm in Costa Rica to the Starbucks Reserve Roastery Milano to coffeehouses in Tokyo. The creators will highlight the care and craft that goes into every cup of Starbucks coffee as well as diverse experiences in communities around the world”.
The two posts are paid, full-time, 12-month roles, with travel costs for the creator covered, and travel support provided by Delta Air Lines and Marriott Bonvoy.
To apply, candidates need to complete an application form and post a video on TikTok telling Starbucks “why you – a coffee-obsessed, chronically online, world traveller – are the right fit for the job – and make your video public”.
The dream job involves the following responsibilities:
Create authentic and engaging social content highlighting interesting, social-first stories focused on the global brand and product experiences.
Travel to 10-15 Starbucks locations around the world in a one-year timeframe. Capture the local culture, community and atmosphere surrounding each Starbucks location.
Highlight regional menu items and specialty drinks.
Interact with customers and baristas, sharing their stories and experiences.
Create/pitch ideas, edit and publish high-quality videos for Starbucks social channels.
Collaborate with the Starbucks global marketing team to align content with brand guidelines and marketing initiatives.
Big brands have long recognised the power of creators as part of the marketing mix. But now there seems to be a move towards employing them full-time rather than just working with them on a campaign-by-campaign basis. Ulta Beauty is another brand that has gone in this direction with its Ulta Beauties Ambassador Programme.
