Unilever and TikTok announce creator-led #CleanTok partnership
TikTok has unveiled a partnership with FMCG giant Unilever around its #CleanTok community, which the platform says has generated 78 billion views to date. Explaining the backdrop, TikTok said the cleaning-obsessed community “has taken the once mundane category of...
BBC Studios hires Twitter alum for social ad sales drive
BBC Studios, the commercial subsidiary of the BBC, has appointed Julie Mayville as director of social advertising sales, effective immediately. Mayville will be responsible for creating and implementing the commercial strategy and go-to-market launch for the company’s...
Gleam Futures makes bold stand against beauty filters
Creator and influencer agency Gleam Futures has called on UK legislators to toughen up the law relating to social media beauty filters like TikTok’s Bold Glamour. With the government currently preparing the details of its heavily-flagged online safety bill, Gleam...
Jellysmack teams with Culture Genesis to support under-represented creators
Jellysmack and Culture Genesis have unveiled a $25m initiative to support under-represented YouTube creators and publishers. The move comes at a time when Black creators drive higher media value for marketers but earn 35% less than their non-Black peers, according to...
Twitter plans pivot to video, seeks to recruit creators
Twitter owner Elon Musk is planning to place more emphasis on video on the platform going forward. According to reports from sources including Reuters, Twitter’s new CEO Linda Yaccarino and Musk hosted an investor presentation last week where they discussed plans to...
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Unilever and TikTok announce creator-led #CleanTok partnership
BBC Studios hires Twitter alum for social ad sales drive
Gleam Futures makes bold stand against beauty filters
Jellysmack teams with Culture Genesis to support under-represented creators
Twitter plans pivot to video, seeks to recruit creators
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