Jellysmack and Culture Genesis have unveiled a $25m initiative to support under-represented YouTube creators and publishers. The move comes at a time when Black creators drive higher media value for marketers but earn 35% less than their non-Black peers, according to a new report from Group Black and Nielsen.
As part of this collaboration, Culture Genesis, the largest Black-owned digital video network and owners of All Def, will tap Jellysmack’s catalogue licensing and financing offerings for YouTube to address the need for more equitable opportunities in the YouTube content creation sphere, all while accelerating the growth of its talent roster. Around 120 leading Black creators in Culture Genesis’ network will be able to leverage Jellysmack’s financing to level up their own businesses and brands.
Culture Genesis has established a track record of championing diverse creators, paying out over $5m since 2021, 3x more revenue than these creators typically receive from YouTube. Shaun Newsum, co-founder of Culture Genesis said: “Our mission from day one has been to improve the monetisation of YouTube content for diverse creators. By teaming up with JellySmack, we’re able to double down on this by providing those same creators with more money to create better content.”
Adam Goldstein, VP of JellyFi at Jellysmack, added: “We are proud to join forces with Culture Genesis to help underrepresented creators find new opportunities and growth. This collaboration strengthens our commitment to enabling creators to go bigger. Together, we will create a more inclusive and vibrant creator economy.”
Jellysmack is the global creator company that uses technology to turn talented video creators into digital icons. It has helped hundreds of top creators grow across Facebook, Instagram, Pinterest, Snapchat, TikTok, YouTube, and more.
