Pearpop links brands and creators with Boost Mode feature
Online platform Pearpop, which describes itself as a marketplace for social collaborations, has unveiled a new feature called ‘Boost Mode’. Designed to strengthen the bond between brands and digital-first creators, it allows brands that are active on the platform to...
Descript survey spotlights creative and commercial impact of Generative AI
Almost two-thirds of content creators have tried using generative AI tools, according to Descript, a US-based company that provides a state of the art full-workflow video and audio editor system. The eye-catching figure is one of several AI-related findings to emerge...
Cowshed Collective’s Ford and Hamizadeh launch branded content agency CoLab X
Cowshed Collective MD Matt Ford is launching a new agency that will “unite talent and brands through content”. Called CoLab X, the agency is co-founded by Ford and another member of Cowshed Collective’s leadership team Maryam Hamizadeh. Explaining the goal of the new...
Quintus acquires global rights to German digital-first reality format 7 vs. Wild
Quintus Studios, the international factual content distributor and channel owner, has acquired the international format distribution rights to 7 vs. Wild, a hit reality format that first came to prominence via YouTube in Germany. Developed by German YouTube...
Channel 4 spotlights digital first performance in new Annual Report
UK broadcaster Channel 4 has used its 2022 Annual Report to herald the performance of digital first platform Channel 4.0. Launched in October 2022, Channel 4 said that the platform has generated more than 42m views, with 75% from 13-24 year-olds. Commenting, Channel 4...
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Pearpop links brands and creators with Boost Mode feature
Descript survey spotlights creative and commercial impact of Generative AI
Cowshed Collective’s Ford and Hamizadeh launch branded content agency CoLab X
Quintus acquires global rights to German digital-first reality format 7 vs. Wild
Channel 4 spotlights digital first performance in new Annual Report
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