Fan Club produces social-first branded entertainment series Steam Queens for Russell Hobbs
Appliance manufacturer Russell Hobbs has launched a social-first branded entertainment series Steam Queens to support its Midnight Collection fabric care range. Created, produced and distributed by Fan Club, the series marks the agency’s first work for the brand since...
Women 35+ driving YouTube microdrama engagement, Digital i research finds
Women aged 35 and over are emerging as the core audience for microdrama content on YouTube, according to new research from Digital i, while male viewers across all age groups are significantly under-indexing. The findings were presented by media consultant Beatrice...
Content creator Tom Scott back with a new project after two-year hiatus, debuts show on Nebula
British content creator Tom Scott has returned to digital-first video publishing after a two-year hiatus, launching a new long-form series built around a nationwide filming project. His new series, Tom Scott: England, is structured as a series of episodes filmed...
Waitrose launches YouTube series Food Lovers Uncut, featuring Connor Swindells in episode one
Waitrose has launched a new long-form YouTube content series, Food Lovers Uncut. The monthly series is hosted by food influencer Will Hughes and focuses on visiting the homes - specifically the kitchen - of well-known personalities with a passion for food. The format...
Little Dot to deliver digital-first strategy for Mister Rogers’ Neighbourhood
Fred Rogers Productions has partnered with Little Dot Studios to launch the classic children’s television series Mister Rogers’ Neighborhood on YouTube for the first time, marking a new phase in the nonprofit producer’s digital distribution strategy. Under the...
Fan Club produces social-first branded entertainment series Steam Queens for Russell Hobbs
Women 35+ driving YouTube microdrama engagement, Digital i research finds
Content creator Tom Scott back with a new project after two-year hiatus, debuts show on Nebula
Waitrose launches YouTube series Food Lovers Uncut, featuring Connor Swindells in episode one
