Snapchat/OMG study: Creators can boost brand purchase and reputation
Snapchat and Omnicom Media Group have released a major new study which underlines the impact that creators can have on brand performance. Based on responses from 12,000 social media users, the study found that creators can boost brand reputation and purchasing intent...
The Rest Is History Podcast Set for TV Adaptation
Goalhanger, the UK podcast production company behind the hit podcast The Rest Is History, has announced plans to adapt the show for television in collaboration with media, marketing, and investment firm Wheelhouse. The move will expand the reach of the twice-weekly...
Nickelodeon unveils its first original animated series for YouTube
Nickelodeon has launched Kid Cowboy, a preschool series which it describes as “its first original animated series for YouTube”. The show centres on a guitar-playing kid hero who champions for justice in a futuristic world alongside his friend Luna. Kid Cowboy follows...
Substack joins battle to woo TikTok creators
Substack is the latest social media platform seeking to woo TikTok creators ahead of a possible ban in the US. With half an eye on the Chinese-owned platform’s well-publicised problems, Substack has announced the launch of $20 million in guarantees to help creators...
Hayley Morris drops digital first comedy drama on YouTube
Digital first creator and TikTok star Hayley Morris has written and exec produced a short comedy drama called Love & Loss, now available on her YouTube channel. Morris, who has built up an audience of 1.82m subscribers on YouTube and 4.6m follows on TikTok, is...
