Nickelodeon unveils its first original animated series for YouTube

by | Jan 27, 2025 | News

Nickelodeon has launched Kid Cowboy, a preschool series which it describes as “its first original animated series for YouTube”. The show centres on a guitar-playing kid hero who champions for justice in a futuristic world alongside his friend Luna. 

Kid Cowboy follows the escapades of the title character, as he keeps watch over the diverse, futuristic kid world of Esperanza, fighting for good. Riding his mechanical flying Robohorse Sundance, alongside his mejor amiga (best friend) Luna, Kid is always ready to save the day. Through the use of immersive Spanish language and interactive play-along adventures, Kid Cowboy invites preschoolers to use critical thinking and solve missions alongside Kid and Luna. Available on Nickelodeon’s Blaze and the Monster Machines YouTube channel, the music-driven, Spanish language-infused series is produced by Nickelodeon Unscripted & Digital Studio, created by Freddy Wexler, and executive produced by Wexler and Emilio Estefan.

Kid Cowboy marks Nickelodeon’s first original animated series specially developed for YouTube, with new content rolling out regularly across the brand’s ecosystem of preschool channels, which are designated as Made for Kids on the platform. “Over the past five years, we have invested to build one of the strongest and largest YouTube networks in the industry,” said Ashley Kaplan, EVP, Nickelodeon Unscripted & Digital Franchise Studio. “While this allows us to support our iconic franchises, it also allows us to introduce new IP where the largest share of kids are.”

Wexler added: “The move to premiere Kid Cowboy on YouTube signals a strategic pivot to meet audiences where they are—on digital-first platforms—while setting a new standard for how franchises are born. It’s a new blueprint for how kids’ entertainment can evolve in a world dominated by streaming and short-form content.”

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