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Mattel launches digital-first Masters of the Universe spin-off series
TMB’s Taste of Home launches Great American Sandwich series
Why podcasting could be TV production’s most overlooked opportunity
Skibidi Toilet-backer Invisible Narratives secures capital to scale creator-led franchises
Curly Media appoints Jade Greene as creative strategy director
Creators move into the FAST Lane
AVOD and FAST platforms launched their businesses on the back of vast content catalogues. But as the sector matures, ad-supported streamers are turning to the creator economy to add diversity, dynamism and fresh programming to the mix. One of the hottest topics in TV...
Hearst Media Production Group partners Merzigo for digital expansion
Hearst Media Production Group (HMPG) has announced a strategic partnership with media tech firm Merzigo to accelerate the growth of HMPG’s digital presence across social and video platforms. Under the partnership, Merzigo will collaborate with HMPG to optimise and...
Fan Club adds director of strategy and content chief to support client growth
Digital entertainment agency Fan Club has made two senior appointments to support its expansion plans and strengthen its creative and production capabilities. Ellen Stewart (pictured) joins as director of strategy & operations. She comes from Reach plc, where she...
TellyCast teams with Prime to offer free freelancer tickets for How to Make Money in Digital
TellyCast has partnered with Amazon Prime and the National Film and Television School (NFTS) to offer free tickets to UK TV freelancers for its upcoming How to Make Money in Digital event. The initiative forms part of the Prime Video Pathway (PVP), an Amazon...
PBS expands digital-first portfolio with PBS Documentaries YouTube channel
US public broadcaster PBS is launching a new YouTube channel in partnership with documentary co-producer ITVS and the PBS series INDEPENDENT LENS. The channel, PBS Documentaries, will debut an expansive, diverse collection of documentaries across all forms of...
Deep Fusion hires Channel 4’s Alexandra Wall and launches YouTube channel
Deep Fusion, the production company and technology specialist, has announced the appointment of Alexandra Wall to the newly-created position of head of digital and content strategy, alongside the launch of a new YouTube channel fronted by interiors and lifestyle...
Adobe branded entertainment series The Marketers enjoys strong engagement
Adobe’s push into branded entertainment appears to be gaining early traction, with its new episodic series The Marketers opening strongly on YouTube. Episode one has racked up around 5.8 million views, while episode two is already on 4.6 million and climbing,...
Why Britain’s broadcasters are finally eyeing the micro drama boom
The global micro drama boom has already rewritten the rules of television in China and the US. Now the next battleground is Europe – and according to COL Group executive Timothy Oh, the UK could become one of the format’s most important future markets. Speaking to...