Curly Media, the social-first creative agency, has appointed Jade Greene as creative strategy director. Greene joins Curly from Spotify where she was a key figure in the brand’s creative output as social marketing manager for the UK & Ireland.
While at Spotify, Greene shaped a collaborative brand-agency partnership model that delivered campaigns including Spotify Wrapped, partnerships with the BRITs, Glastonbury, and launches such as Mixed playlists and Fitness on Spotify.
Emma Walker, managing director at Curly Media, said: “Jade knows intrinsically how culture moves, where audiences actually are, and how to make something that earns its place online. Working together on Spotify, she’s helped shape the way we’ve partnered with one of the world’s most influential, fast-moving brands. To have her join Curly and now do that as part of our leadership is a huge moment for us.”
Greene added: “Over the last five years I’ve seen first-hand what’s possible when brands and creative partners work as one team. The partnership between Spotify and Curly has led to some of the work I’m most proud of, and joining the agency felt like a natural next step. I’m excited to take what we’ve learned together and help more brands create work audiences genuinely want to share.”
Greene’s arrival follows a strong run of work for Curly, including the delivery of Spotify’s 2025 Wrapped campaign. The agency is also behind social campaigns for Netflix titles including Heartstopper and At Home with the Furys, as well as the Danny Dyer lookalike contest for Sky, which generated over 10 million organic views.
Greene will report to Curly’s founders, creative director Laura Gallop and managing director, Emma Walker.
