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Ample Entertainment launches YouTube originals channel to expand direct-to-consumer strategy
Warner Bros. Discovery gives cult sci-fi series Babylon 5 its own YouTube channel
Spotify doubles down on AI and superfans as results session hints at next phase of creator strategy
A $250,000 budget, a billion views in a week: inside micro drama’s hit economics
Echo Falls campaign from John Doe and The Junxion features GK Barry and Sarah Sealey
Hearst Canvas seeks channel manager ahead of social-first brand launches
Hearst Networks EMEA is expanding its new digital content studio, Hearst Canvas, with the recruitment of a channel manager - as it prepares to launch its first portfolio of social-first video brands. Hearst Canvas was established as Hearst Networks’ digitally native...
TikTok partnership with NBA and WNBA gives select creators access to marquee events
With nearly half of TikTok’s billion-plus users following basketball, TikTok, the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have agreed a global content partnership spanning both leagues. The multi-year agreement combines...
How YouTube Shorts can drive channel growth
With YouTube Shorts now attracting more than 70 billion daily views, the format has become one of the platform's biggest opportunities for creators looking to grow their audiences. But while Shorts can deliver enormous reach, converting those viewers into loyal...
Blue Zoo launches creator-focused Ideas Fund to fast-track digital-first IP
Animation studio Blue Zoo has launched The Ideas Fund, a new internal development initiative designed to accelerate creator-led projects and test audience demand through digital-first releases. Positioned as a complement to the studio's traditional production...
Netflix expands creator strategy with multi-show deal for Mythical Entertainment content
Netflix has struck a content partnership with creator-led studio Mythical Entertainment that will see three of the company's flagship unscripted series become available on the streaming platform from September 2026. The deal represents the latest example of Netflix...
UK tightens the screw on social video’s youth audience
The UK government will impose default overnight curfews on social media use by 16 and 17-year-olds and switch off addictive platform features for the age group, in measures announced today that carry significant consequences for anyone building digital-first video...
Channel 4 opens sport social channels to branded entertainment with North Sails series
Channel 4 has commissioned its first social branded entertainment series for Channel 4 Sport's digital channels, partnering with sailing brand North Sails on Force of Nature, a three-part series produced by Finite Films & TV. The series pits three professional...
Wall of Entertainment partners Chronicle Media on audience growth strategy for US YouTube originals
UK-based digital entertainment studio Wall of Entertainment has partnered with AI audience platform Chronicle Media as it expands into the US market with its first original American YouTube series. The agreement will see Chronicle provide audience discovery, channel...