YouTube adds seasons and episodes to Shorts as microdramas pass 6.5bn views
YouTube is rolling out a way for creators to organise Shorts into seasons and episodes, giving serialised formats a clearer place on the platform. The Shorts Series feature, announced at Made on YouTube, adds custom thumbnails and sequential playback to help viewers...
S4C takes minority stake in digital content studio Wander Films
S4C Digital Media Ltd, the commercial investment arm of Welsh broadcaster S4C, has taken a minority stake in Middlesbrough-based Wander Films. Wander said the funding will support original IP development, expansion into new markets and growth across branded...
Waitrose joins Amol Rajan’s digital media venture as launch partner
Waitrose has been named a founding brand partner of The Amol Rajan Connection, a new media platform launching under the presenter’s production company. The partnership began on 22 September, with content distributed across LinkedIn, TikTok, Threads, Instagram and...
Big Brother creator strategy coincides with 32% rise in ITVX streams
Big Brother is showing early signs that its creator-led, multiplatform launch is gaining traction, after a 24-hour Bov Boys live stream from the house drew a reported 1.6 million views and the new series opened with stronger viewing on ITVX. The Bov Boys took over the...
Merzigo launches new four business structure and commits $200m to content investment
Merzigo has launched four businesses spanning content investment, technology, advertising and training, alongside a commitment to invest $200m in content during 2027. The digital distribution and monetisation company said it fully deployed its $150m content investment...
YouTube adds seasons and episodes to Shorts as microdramas pass 6.5bn views
S4C takes minority stake in digital content studio Wander Films
Waitrose joins Amol Rajan’s digital media venture as launch partner
Big Brother creator strategy coincides with 32% rise in ITVX streams
