SOCIAL VIDEO NEWS

THE WEEK’S DIGITAL-FIRST CONTENT NEWS

Why micro dramas exploded in China, and what happens when the West catches up
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Niche work if you can get it
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Podcasts are becoming TV: inside Spotify's video strategy
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Kaizen effect may hold key to cinema industry survival

Kaizen effect may hold key to cinema industry survival

While there is undoubtedly money to be made from ad revenue share on social media platforms, one of the key insights to have emerged in recent years is that the way for creators to unlock real value is to offer their fans multiple opportunities to engage. Engagement...

NRJ 12 stakes bet on digital first format Poker Society

NRJ 12 stakes bet on digital first format Poker Society

After a successful launch on YouTube, competition format Poker Society is coming to French broadcast channel NRJ 12 (Wednesday, September 25). The shift is the latest example of traditional TV mining social media platforms for compelling IP. The format, created by...

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