Channel 4 and LADbible back National Lottery branded content strategy
Hearts & Science and DRUM have developed a new partnership between Allwyn, the operator of The National Lottery, and Channel 4. The campaign centres on a mini-series running on YouTube, with support across Meta and TikTok, showcasing the transformative impact of...
Making budgets BANG: ‘How do we milk every penny?’
“Take away everything in your head that you think you know about production!” said Bryony Hopkins, head of production, Strong Watch Studios, as she kicked off her Making the Budgets Bang masterclass at this week’s TellyCast Digital Content Forum in London. The company...
Branded social content: ‘Don’t force the concept on the creator’
As more brands shift budgets into social content and forge relationships with creators, there are a lot of lessons to be learned: some from what works well, and others from unfortunate mistakes and misaligned partnerships. A panel at the TellyCast Digital Content...
The Wit showcases the hottest digital formats at Digital Content Forum
As you’ll know if you’ve ever watched The Wit’s presentations to a packed Grand Auditorium at MIPCOM and MIPTV, the French firm has its finger on the pulse of new shows and digital content across the world. At the TellyCast Digital Content Forum this week, managing...
Podcasts as TV: ‘I’m talking to a community is how I see it’
The lines are blurring between audio and video content, with a growing number of podcasts being developed into TV shows, and a burgeoning market in spin-off podcasts from successful TV formats too – many of which are filmed for visual versions. A panel at the...
Channel 4 and LADbible back National Lottery branded content strategy
Making budgets BANG: ‘How do we milk every penny?’
Branded social content: ‘Don’t force the concept on the creator’
The Wit showcases the hottest digital formats at Digital Content Forum
