eMarketer report says brands should use short-form content more
YouTube and eMarketer have published a report into the “untapped potential” of short-form video – targeting both digital-first creators and brands. According to the report, the average daily logged-in viewers of YouTube Shorts grew by over 25% year on year in the US....
Ohanian and Rose resurrect Digg with AI as co-pilot
With the threat of a US ban still hanging over TikTok, and increasingly polarised opinions about X and Facebook, the last couple of years has seen several rival platforms vying for attention from digital-first audiences and creators. Against this backdrop, March 2025...
The Sun appoints Jon Lloyd to drive expansion of digital-first video output
Jon Lloyd has joined The Sun as director of video, as part of a raft of new hires which includes Kate Chaplin arriving as head of news video, and Laura Payne coming on board as head of video production. The appointments come as the popular tabloid brand continues to...
MPowered Mortgages launches mortgage demystification series On The House on its YouTube channel
MQube-backed mortgage provider MPowered Mortgages has launched a new consumer-facing series on YouTube designed to demystify mortgages for borrowers. Called On The House, the series is hosted by BBC presenter and personal finance expert Martyn James. Across the...
Underknown and acTVe combine to launch Popular Science FAST channel
Creator-led company Underknown has launched a new FAST channel based on magazine Popular Science, which will be available worldwide on platforms including Vizio WatchFree+, Sling Freestream, FUBO, Plex, Local Now and more. Since 1872, Popular Science has been one of...
eMarketer report says brands should use short-form content more
Ohanian and Rose resurrect Digg with AI as co-pilot
The Sun appoints Jon Lloyd to drive expansion of digital-first video output
MPowered Mortgages launches mortgage demystification series On The House on its YouTube channel
