Joe Harbinson becomes latest social video expert to depart Channel 4
Channel 4 distribution and partnerships senior lead Joe Harbinson is the latest in a line of digital experts to leave the UK media giant. Announcing the news via LinkedIn, Harbinson said: “After an incredible four years at Channel 4, I’ll be moving on to something...
YouTube contributed $55bn to US GDP in 2024
YouTube has released a report detailing its impact in the US during 2024. Headlines include the fact it contributed over $55bn to the country’s GDP. At the same time, the Google-owned platform reckons to have supported the equivalent of 490,000 jobs. The platform said...
Tommy Fleetwood, England’s top male golfer, launches YouTube channel ahead of US Open
England’s leading professional golfer Tommy Fleetwood (pictured) has launched a YouTube channel. The Ryder Cup and Olympic Silver medal winner posted his first video How I Practice For A Major on June 8 and has so far racked up 135k views and 22k subscribers....
MLB Baseball forges alliance with digital-first studio Jomboy Media
Major League Baseball and social video studio Jomboy Media have agreed on a strategic partnership that will see the two sides integrate Jomboy’s expertise across MLB’s digital channels. The partnership will create activations around key MLB tentpole moments like the...
WPP Media says more than half of content-driven ad revenue will come from social in 2025, as UGC overtakes professional production and AI surges
WPP Media has underlined the unstoppable momentum of digital-first media in its Mid-Year Global Advertising Forecast for 2025, released today. The report, which is part of WPP Media’s This Year Next Year (TYNY) series, said digital advertising continues to dominate,...
Joe Harbinson becomes latest social video expert to depart Channel 4
YouTube contributed $55bn to US GDP in 2024
Tommy Fleetwood, England’s top male golfer, launches YouTube channel ahead of US Open
MLB Baseball forges alliance with digital-first studio Jomboy Media
