BBC Studios to manage digital exploitation for Acamar preschool hit Bing
BBC Studios Digital Brands (BSBD) has been appointed as global commercial agent for Acamar Films preschool property Bing. The deal puts BSDB in charge of managing ad sales and brand partnerships for Bing’s global YouTube portfolio, and is expected to unlock new...
Channel 4.0 unveils new shows from Cowshed Studios and Acclaimed Content, as well as joint commission for Bakers Dozen and After Party
Channel 4 digital channel, Channel 4.0, has ordered a raft of new original series to drop this summer. Among them are entertainment commissions for Cowshed Studios and Acclaimed Content. In addition, Bakers Dozen Studios is partnering with After Party Studios to...
Fox Advertising invests in Whalar’s IRL creator campus The Lighthouse
FOX Advertising has made a strategic investment in The Lighthouse, part of the Whalar Group. At a time when brands and media companies are seeking immersive, IP-first ecosystems that blend content, commerce and culture, Fox said the will “further strengthen its...
Parents & guardians swap digital lives with kids in new Channel 4/Tesco branded series
Channel 4 is partnering with Tesco Mobile on new branded entertainment series, The Great British Phone Switch. A pioneering lifestyle experiment, the show is designed to bring families closer as they navigate the transition from teens into adulthood. The series sees...
Creators take centre-stage at Cannes Lions 2025
The eyes of the marketing world are on the Cannes Lions Festival of Creativity this week. And it’s noticeable how creators have moved right up the agenda. There’s an award for creators and an event called LIONS Creators – featuring the likes of Kai Cenat, Grace...
BBC Studios to manage digital exploitation for Acamar preschool hit Bing
Channel 4.0 unveils new shows from Cowshed Studios and Acclaimed Content, as well as joint commission for Bakers Dozen and After Party
Fox Advertising invests in Whalar’s IRL creator campus The Lighthouse
Parents & guardians swap digital lives with kids in new Channel 4/Tesco branded series
