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A $250,000 budget, a billion views in a week: inside micro drama’s hit economics
Echo Falls campaign from John Doe and The Junxion features GK Barry and Sarah Sealey
5 launches 11 free streaming channels on Freely
Holly Willoughby isn’t really the story
PAVE Studios expands creator roster with true crime, lifestyle and history talent
UK Government pushes ahead with Australia-style social media ban for under-16s
As heavily flagged in recent weeks, the UK government has announced plans to prohibit social media platforms from offering services to users under the age of 16. The move comes alongside a broader package of online safety measures aimed at reducing children's exposure...
Fred Media revamps Life Down Under FAST channel with addition of Seven Network content
Content distributor Fred Media, part of Australia’s independent WTFN Group, is re-launching FAST channel Life Down Under, with the introduction of hundreds of hours of content from strategic partner Seven Network. At launch, Life Down Under showcased lifestyle,...
Strong Watch Studios and Acclaimed Content secure BBC digital commissions
The BBC has commissioned Strong Watch Studios and Acclaimed Content to help develop and produce content aimed at 16–24-year-olds who are seeking open, honest and informed discussion online. The content will form part of an upcoming BBC channel on YouTube -...
Little Dot Studios licenses 150 hours of content from Sphere Abacus, also secures agency role
Little Dot Studios has signed multi-platform content agreement with international distributor, Sphere Abacus. The new partnership sees Little Dot Studios (an All3Media company) license 150 hours of premium long-form programming for its global digital broadcast...
Zac Djellab passes 100,000 YouTube subscribers as football entertainment channel continues growth
Football content creator Zac Djellab has surpassed 100,000 YouTube subscribers, marking a significant milestone for the creator as his channel continues to expand its reach among younger football audiences. The channel has generated 17.7 million views so far in 2026...
CAA and IMC launch $250m investment platform targeting creator-led businesses
Creative Artists Agency (CAA) and Integrated Media Company (IMC), the media investment platform backed by TPG, have launched Compound Creative Holdings, a new investment vehicle focused on acquiring and scaling creator-led businesses. The partners have committed an...
BBC Cymru Wales greenlights fund for digital first factual entertainment pilots
BBC Cymru Wales is launching The Format Fund, a new development initiative focused on bold, original factual entertainment pilots designed specifically for YouTube-first audiences reaching 16-24 year olds. The fund will support five independent production companies,...
Accenture to acquire creator and social agency Whalar in expansion of Accenture Song capabilities
Accenture has agreed to acquire Whalar, a creator and social agency, from Whalar Group. The agency will become part of Accenture Song, the company’s marketing and experience division, as Accenture expands its capabilities in the creator economy. Accenture Song said...