Will Scougal, EVP brand & commercial partnerships at ITV Studios and the global lead for Studio 55, has strengthened his team with a series of senior appointments.
Citing “growing demand from brands, agencies and creators looking to work more closely with ITV Studios’ world-class IP”, ITVS said the new appointments align with the next stage of growth: strengthening Studio 55’s global capabilities across licensing, brand partnerships, creator collaborations and brand solutions to better support partners around the world.
Among the moves, Lou Black (pictured bottom left), former SVP brand licensing, becomes global SVP brand & commercial partnerships. Since joining ITV Studios in 2024, Black has restructured and evolved the brand licensing business to deliver significant commercial growth while also strengthening Studio 55’s creative capabilities and brand governance across ITV Studios’ global portfolio. In her expanded role, Black will seek to drive global growth across two key pillars of the Studio 55 business: brand licensing and brand solutions.
Meanwhile, Amy Johal (top left) joins Studio 55 as VP creator partnerships, leading on global creator partnerships and production strategy, expanding how the business collaborates with partners and brands to build a best-in-class creator business. Johal joins Studio 55 from TikTok where she led entertainment partnerships, helping to grow TikTok’s entertainment ecosystem through strategic creator partnerships with major studios and broadcasters. Johal has extensive experience in creator partnerships and digital production, bringing expertise in developing strategic collaborations between creators, brands and production partners.
Also new to the team are Remy Kirk (top right) and John Taite (bottom right) who take up complementary roles in the UK and US respectively to build and expand relationships with agencies and brands.
Scougal said: “Lou’s an excellent commercial and creative leader. Her expanded remit, along with the hires of three hugely talented VPs in Amy, Remy and John, bring more focus to the growth and ambition of Studio 55 and open up even more opportunities for our partners.”
