SVOD giant Netflix has done a deal that will see sports, culture, lifestyle, and true crime video podcasts from Spotify Studios and The Ringer available on the platform. The partners said the new podcast content will “complement the streamer’s existing programming and unlock new audiences and wider distribution for the shows”.
Audiences will be able to watch select Spotify Studios and The Ringer video podcasts on Netflix starting in 2026 in the US, with more markets to follow. Included in the deal are titles such as The Bill Simmons Podcast, The Rewatchables and Serial Killers.
“At Netflix, we’re always looking for new ways to entertain our members, wherever and however they want to watch,” said Lauren Smith, Netflix VP of content licensing and programming strategy. “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences. From pop culture and lifestyle to true crime and sports, this curated selection of video podcasts adds fresh voices and new perspectives to Netflix, making our entertainment lineup more exciting than ever.”
Spotify said the collaboration reflects how it continues to evolve the sector. “This partnership marks a new chapter for podcasting,” said Roman Wasenmüller, VP and head of podcasts at Spotify. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favourites they never expected. This offers more choice to creators and unlocks a new distribution opportunity.”
Spotify said the deal is good for creators because it helps them reach more fans. “Looking ahead, Spotify plans to bring similar opportunities to a wider range of creators,” said the platform. “Throughout this expansion, the core principles of Spotify’s podcasting model remain unchanged: Creators retain control, benefit from multiple revenue streams, and are supported in building sustainable businesses.”
