One in five consumers watching microdramas, dentsu study finds

One in five consumers watching microdramas, dentsu study finds

One in five consumers now watches microdramas, while almost half of viewers say seeing a brand featured in one would make them more likely to buy its products, according to a new report from global agency dentsu. The findings have been released ahead of dentsu’s...
Samsung TV Plus expands ITV Studios FAST channel partnership in Europe

Samsung TV Plus expands ITV Studios FAST channel partnership in Europe

Samsung TV Plus has expanded its partnership with ITV Studios’ Zoo 55 in a deal covering four entertainment and documentary channels across European markets. The agreement includes The Voice Global, which is now available exclusively on Samsung TV Plus in the UK and...
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