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The Drop magazine - issue #3
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YouTube Stations could turn creators into channel programmers

YouTube Stations could turn creators into channel programmers

YouTube is giving digital-first producers a new way to behave like TV networks, expanding its Stations trial from music into creator content, media channels and podcasts. The format allows selected partners to programme collections of videos as continuous 24/7...

Jamie Oliver fronts Life360 social microseries

Jamie Oliver fronts Life360 social microseries

Jamie Oliver has partnered with family safety app Life360 on a shortform comedy series for YouTube, Instagram and TikTok. Finding Jamie While He’s Finding Himself follows a fictionalised Oliver as he abandons the kitchen during a midlife crisis and experiments with...

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