Morris and Wigley recruited to accelerate SB Media Group expansion
SB Media Group has appointed Alex Morris and James Wigley to drive global expansion. This is for the business which owns Supercar Blondie, a leading automotive entertainment brand. They have a community of around 95 million followers worldwide. Based in Dubai and...
Unilever and TikTok announce creator-led #CleanTok partnership
TikTok has unveiled a partnership with FMCG giant Unilever around its #CleanTok community, which the platform says has generated 78 billion views to date. Explaining the backdrop, TikTok said the cleaning-obsessed community “has taken the once mundane category of...
BBC Studios hires Twitter alum for social ad sales drive
BBC Studios, the commercial subsidiary of the BBC, has appointed Julie Mayville as director of social advertising sales, effective immediately. Mayville will be responsible for creating and implementing the commercial strategy and go-to-market launch for the company’s...
Gleam Futures makes bold stand against beauty filters
Creator and influencer agency Gleam Futures has called on UK legislators to toughen up the law relating to social media beauty filters like TikTok’s Bold Glamour. With the government currently preparing the details of its heavily-flagged online safety bill, Gleam...