TikTok forges alliance with IP-driven studio Candle Media
TikTok has announce a strategic partnership with Candle Media, the IP-driven company behind Hello Sunshine and Moonbug Entertainment. TikTok said the deal will “leverage Candle Media’s storytelling capabilities across its business units to launch new and inspiring...
Val Morgan Digital to rep BuzzFeed brands in Australia and NZ
Australian digital first publisher Val Morgan Digital (VMD) has signed a strategic partnership to represent BuzzFeed and its subsidiary brands Tasty and BringMe in the Australian and New Zealand markets. The addition of the Buzzfeed portfolio means VMD will now reach...
TheSoul Publishing is handed expanded digital content brief by Crayola
Digital content studio TheSoul Publishing (TSP) has extended its partnership with arts and crafts brand Crayola. Building on the success of an initial campaign that boosted Crayola’s YouTube channel performance, the expanded partnership will see TSP working with the...
Facebook adds Reels features and monetisation tools to win over creators
As the battle to woo creators intensifies, Facebook has released a series of updates that it says will make it “easier than ever to create Reels, build an audience with professional mode for profile and earn a steady income on Facebook.” Confronted by competition from...