TheSoul Group has launched a 5-Minute Crafts FAST channel on Samsung TV Plus in the UK and Ireland, extending the digital content brand’s distribution on connected television.
Now available, the free, ad-supported channel offers a continuous feed of DIY projects and creative ideas. The launch builds on an existing partnership that brought 5-Minute Crafts to Samsung TV Plus across Europe and Latin America.
The expansion gives the brand another route to television audiences alongside its established social video business. TheSoul says 5-Minute Crafts has more than 400 million subscribers across its channels and produces content in 20 languages.
“5-Minute Crafts already has a huge following in the UK and Ireland”, said Jonathan Shrank, VP of streaming and content partnerships at TheSoul Group. “Now those fans can watch this content on the biggest screen in the house. Samsung TV Plus helped prove that 5-Minute Crafts works as a lean-back TV experience and has been a strong partner across a number of territories, so bringing the channel to these markets was the natural next step.”
Chris Gregory, head of content development, Samsung TV Plus EMEA, said: “5-Minute Crafts has built a huge audience by making creativity accessible and entertaining. We’re delighted to expand our partnership with TheSoul Group to bring the channel to Samsung TV Plus viewers in the UK and Ireland.”
5-Minute Crafts won FAST Channel of the Year at the 2026 TellyCast Digital Video Awards.
