TellyCast Digital Video Awards 2026 has named 5-Minute Crafts from TheSoul Group as the winner of the FAST Channel category.
The award recognises excellence in FAST channel strategy and execution, with judges rewarding strong programming curation, audience engagement and monetisation potential within the rapidly growing free streaming market.
Built around the globally recognised 5-Minute Crafts brand, the channel transforms short-form DIY and lifestyle content into a curated, always-on streaming experience designed specifically for FAST audiences. The channel combines practical creativity, life hacks and visually engaging craft content in a lean-back format that blends entertainment with accessibility and repeat viewing appeal.
Created for television-style streaming consumption, the channel restructures digital-native content into professionally packaged compilations with custom intros, outros and themed programming blocks. The strategy allows the channel to retain the fast-paced energy of the original brand while delivering a more cohesive and broadcast-ready viewing experience across FAST platforms.
The channel has demonstrated strong audience scale and engagement across international FAST distribution partners, generating millions of viewing hours and repeat sessions. Its broad appeal and highly visual format have helped establish it as a strong fit for FAST audiences seeking uplifting and easy-to-consume content.
Judges praised the entry for successfully adapting a major digital brand for FAST audiences through highly engaging programming, smart curation and a strong understanding of repeat-viewing behaviour within the evolving streaming landscape.
