Zoo 55, the digital division of ITV Studios, has entered a multi-year partnership with digital distribution and monetisation leader Merzigo, in a deal that supports Zoo 55’s growth strategy and marks a strategically important UK expansion for Merzigo.
As Zoo 55 evolves, the partnership with Merzigo will allow its team to optimise a selection of channels from its portfolio – including The Voice Global & The Best Of The Voice, Come Dine With Me and the multi-IP food channel Taste – adding to their reach and engagement across Facebook and YouTube.
The multi-year agreement will see Merzigo’s team “optimise content creation and unlock new revenue opportunities”. With over 5,000 managed channels in 30+ languages and more than 13 billion monthly views, Merzigo’s track record in social distribution positions it well to enhance Zoo 55’s presence in the digital space.
Martin Trickey, managing director, Zoo 55 (pictured) said, “This partnership is an important step for Zoo 55. Merzigo has a fantastic track record in optimising content and engaging with fans in fresh and exciting ways. We see this as an amazing growth opportunity.”
Ceyda Sıla Çetinkaya, COO, Merzigo, added, “For Merzigo, this partnership represents a milestone in our expansion into the UK market. To do it with such a high-calibre group, like ITV Studios, makes it even more meaningful. We look forward to launching this project together and driving growth on a global scale.”
The deal was brokered for Zoo 55 by Graham Haigh, COO and Sjoerd Reijans, head of digital partnerships with Ceyda Sıla Çetinkaya, COO and Valerio Motti, MD EMEA at Merzigo.
Zoo 55 has 170+ owned and operated channels in the social space delivering over 10bn views in 2024, as well as 20 FAST channels on 100+ channel feeds globally.
