World Rugby and Samsung have launched RugbyPass TV FAST channel on Samsung TV Plus. Now available in the UK and coming soon in the US, the collaboration is the latest development in scaling-up the global digital footprint of RugbyPass TV as it looks to grow rugby’s audience share in key markets.
The collaboration marks the first time RugbyPass TV content will be available on a FAST platform, extending the reach of the rugby-themed app and broadcast platform to millions of households. The channel offers a curated mix of live action, feature programming, and classic matches – all available for free.
World Rugby said the channel “lays the groundwork for a transformational decade of rugby leading into the men’s and women’s Rugby World Cups in 2031 and 2033.” Samsung, meanwhile, said the channel will play a significant role in its commitment to expanding the variety of premium sports content on Samsung TV Plus.
World Rugby chief executive Alan Gilpin said: “With the US and UK representing two of rugby’s most important and promising markets, this exciting collaboration with Samsung TV Plus is a major milestone in our journey to grow the game globally. Through RugbyPass TV FAST, we’re bringing the excitement, diversity, and global appeal of the game to more fans, in more homes, than ever before.”
Head of Samsung TV Plus EMEA Gus Grimaldi added: “RugbyPass TV is a global leader in rugby content, and we’re thrilled to bring their first-ever FAST channel to Samsung TV Plus users in the UK. This launch not only enhances our sports offering but introduces a beloved sport to new fans by removing the paywall.”
In the US, the launch will complement World Rugby’s broadcast partnership with CBS Sports and Paramount+.
