Fox Corporation-owned streaming service Tubi has partnered with social media platform TikTok to launch a new ‘Creatorverse Incubator’ aimed at helping digital creators develop original long-form programming for the platform.
The initiative will see selected TikTok creators produce exclusive series for Tubi, spanning both scripted and unscripted formats. The shows will debut exclusively on Tubi, which the company says reaches more than 100 million monthly active users.
TikTok will support the programme by identifying potential participants, while Tubi plans to unveil its first cohort later this summer.
As part of the partnership, TikTok will also use its Spotlight feature to promote the original series and drive audience engagement around the content.
The move reflects a broader push by Tubi to expand its creator-led programming strategy and bridge the gap between short-form digital content and long-form streaming. According to the company, it has added more than 16,000 episodes from over 200 creators to its platform in the past 10 months.
Recent creator-led projects include Terri Joe: Missionary in Miami from Kelon Campbell, which brought characters developed on TikTok Live to a longer-format production. The title debuted in the top 10 of Variety’s Streaming Original Movies Chart and generated strong engagement among younger audiences.
“Tubi is doubling down on giving creators a real bridge from digital platforms to premium long-form storytelling,” said Rich Bloom, general manager of creator programmes and EVP of business development at Tubi. “TikTok has become one of the most powerful engines for discovering creative voices and building passionate communities at scale. This partnership allows us to work with TikTok creators who are ready to take the next step creatively, expanding their fandoms to new audiences on Tubi and bringing Tubi fans more stories they can’t find anywhere else.”
“TikTok is committed to empowering creators on our platform and throughout their career journey,” added Dawn Yang, global head of entertainment partnerships at TikTok (pictured). “Our creators have built deeply engaged audiences on TikTok, and our partnership with Tubi will give the next generation of entertainers more opportunities to expand their audiences, tell bigger stories, and turn their creativity into lasting impact.”
Further details on Tubi’s content and advertising strategy are expected to be shared during its 2026 IAB NewFront presentation, scheduled for March 24 in New York.
