NFL legend Tom Brady’s media company Shadow Lion has expanded further into creator-led digital programming with the launch of Chasers, a sports trading-card trivia series that debuted on YouTube last week.
The first episode, featuring Brady as the inaugural guest, launched May 20 and drew roughly 4,400 views within its first four days online. Hosted by Kevin Bonner, the format blends sports trivia, collecting culture and celebrity interviews, with guests challenged to identify a series of trading cards connected to milestones, records or personal interests from their lives.
Shadow Lion describes the project as the “world’s first sports trading-card trivia show”. Each episode centres on four mystery cards that unlock wider conversations about a guest’s career and personal history as clues are revealed throughout the game.
The series marks Shadow Lion’s first original social-first format. Episodes will roll out biweekly on YouTube, with shorter edits distributed across Instagram and TikTok as the company looks to build audience engagement across platforms.
The launch continues Brady’s growing push into digital media beyond his broadcasting role at FOX Sports. In addition to Chasers, Brady operates a personal YouTube presence with 465,000 subscribers, while Shadow Lion has increasingly positioned itself at the intersection of sports, entertainment and creator content.
Founded in 2017 Shadow Lion initially focused on branded and social content before broadening into unscripted, documentary and live-event production.
Earlier this year, FOX Sports announced a strategic investment in Shadow Lion, aimed at accelerating the development of talent-driven originals, digital programming and live sports-related events. The partnership includes projects such as a University of Michigan football docuseries executive produced by Brady and Jim Harbaugh, as well as the Fanatics Flag Football Classic.
Chasers arrives amid growing interest in sports-adjacent creator programming on YouTube, particularly formats designed for short-form distribution and audience retention. By combining collectibles, trivia mechanics and celebrity storytelling, the series targets both sports fans and the rapidly expanding trading-card community.
