Snap Inc. and Perplexity have unveiled a partnership to integrate Perplexity’s AI-powered answer engine directly into Snapchat, giving Snapchat’s community of nearly 1 billion monthly active users a new way to ask questions and explore topics.
Starting in early 2026, Perplexity will appear in the Chat interface for Snapchatters around the world. Perplexity’s AI-powered engine will allow Snapchatters to ask questions and get clear, conversational answers drawn from verifiable sources.
Snap said the partnership underscores its growing role “as a trusted platform for AI partners to reach a large, engaged, mobile-native audience. With over 943 million monthly active users and more than 75% of 13–34-year-olds in over 25 countries using Snapchat, Snap offers AI partners a privacy-safe way to reach hundreds of millions of people who already communicate through chat every day.”
Under the agreement, Perplexity will pay Snap $400 million over one year, through a combination of cash and equity. Revenue from the partnership is expected to begin contributing in 2026 but has already has a positive impact on the share price.
“Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations,” said Evan Spiegel, CEO, Snap Inc. “This partnership reflects our shared vision for AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more partners in the future.”
“Perplexity’s mission is to support the world’s curiosity,” added Aravind Srinivas, CEO, Perplexity. “Millions of people connect and discover the world through Snapchat. By bringing Perplexity to Snapchat, we’re able to serve that curiosity where it occurs.”
Snap Inc said the integration “marks a first step in Snap’s effort to make Snapchat a platform where leading AI companies can connect with its global community in creative and trusted ways. Snapchatters will still be able to chat with the existing My AI chatbot, with Perplexity joining as an answer engine that helps them find real-time answers from credible sources and explore new topics within the app.”
Snap Inc. has also just reported its Q3 2025 financial results. The Snapchat community is now at 943 million global monthly active users (MAU), an increase of 60 million or 7% year-over-year. Daily active users (DAU) were 477 million in Q3 2025, an increase of 34 million, or 8%, year-over-year. Over the past year, the company has onboarded thousands of creators to its Snap Star programme, with the number of Spotlight posts by Snap Stars growing 180% year-over-year in North America.
