Hot takes on social branded content: ‘Bad content exists with or without AI!’
What’s next for social branded content? A session hosted by Fan Club at TellyCast’s Digital Content Forum 2025 today mulled a collection of hot takes, with a panel tasked with agreeing or disagreeing with each – and saying why. Fan Club’s Sonny McLean moderated the...
The rise of the creator collective: ‘A rising tide lifts all boats’
Creator collectives like Sidemen and Beta Squad are disrupting the digital-first landscape, and making waves in the traditional broadcast world too. A panel at TellyCast’s Digital Content Forum 2025 today explored the trend. Moderator Maxime Rozencwajg of OK Cool...
Secrets of the Sidemen: ‘You have seven creative directors that make calls across everything!’
From humble beginnings on YouTube, creator collective The Sidemen have built a media empire, with 50 staff and around 40 regular freelancers producing 11 videos a week – and bigger projects. Unscripted competition Inside has become a worldwide franchise, taking...
The Wit showcases the hottest digital-first formats of 2025
Giant balls. Lego challenges. America's most racist town. All featured in the digital-first formats shown off by The Wit’s Caroline Servy at TellyCast’s Digital Content Forum 2025 this morning. It was a compelling showcase of the newest, most creative work that has...
YouTube is starting to reshape television: Enders Analysis explains how
Whisper it quietly, but the boundary between YouTube content and broadcast television gets blurrier by the year. YouTube formats are getting longer, with higher production values. Meanwhile, broadcasters are increasingly active on the platform, rubbing shoulders with...
Hot takes on social branded content: ‘Bad content exists with or without AI!’
The rise of the creator collective: ‘A rising tide lifts all boats’
Secrets of the Sidemen: ‘You have seven creative directors that make calls across everything!’
The Wit showcases the hottest digital-first formats of 2025
