SOCIAL VIDEO NEWS
THE WEEK’S DIGITAL-FIRST CONTENT NEWS
From Disney+’s Rivals spin-off to BBC Radio’s Stakeknife, podcast production shows its versatility
One of the hot topics to emerge from last week’s TellyCast Digital Content Forum (November 7) was the increasingly close relationship between TV and podcasts. Suzy Grant, head of visualised podcasts at Listen, illustrated the point by talking about The Traitors:...
Bluesky surges in wake of US election result
Social app Bluesky has added more than 700,000 new users in the last week and now has around 14.5 million users. Media outlets are speculating that the surge is a response to the fact that X owner Elon Musk played such a high-profile role in the re-election of Donald...
Channel 4 and LADbible back National Lottery branded content strategy
Hearts & Science and DRUM have developed a new partnership between Allwyn, the operator of The National Lottery, and Channel 4. The campaign centres on a mini-series running on YouTube, with support across Meta and TikTok, showcasing the transformative impact of...
Making budgets BANG: ‘How do we milk every penny?’
“Take away everything in your head that you think you know about production!” said Bryony Hopkins, head of production, Strong Watch Studios, as she kicked off her Making the Budgets Bang masterclass at this week’s TellyCast Digital Content Forum in London. The company...
Branded social content: ‘Don’t force the concept on the creator’
As more brands shift budgets into social content and forge relationships with creators, there are a lot of lessons to be learned: some from what works well, and others from unfortunate mistakes and misaligned partnerships. A panel at the TellyCast Digital Content...
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From Disney+’s Rivals spin-off to BBC Radio’s Stakeknife, podcast production shows its versatility
Bluesky surges in wake of US election result
Channel 4 and LADbible back National Lottery branded content strategy
Making budgets BANG: ‘How do we milk every penny?’
Branded social content: ‘Don’t force the concept on the creator’
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