The future of digital formats: New IP, multi-brand collabs and TV skillsets
The exciting thing about digital formats right now is that there still isn’t a single template. The way formats are developed, financed and distributed continues to evolve rapidly. A panel at TellyCast’s Digital Content Forum 2025 this week explored what might happen...
Snapchat and Perplexity partner on $400m AI integration
Snap Inc. and Perplexity have unveiled a partnership to integrate Perplexity’s AI-powered answer engine directly into Snapchat, giving Snapchat’s community of nearly 1 billion monthly active users a new way to ask questions and explore topics. Starting in early 2026,...
Vodcasting in focus: Companionship, brands, and why ‘dog formats are the next big thing’
Podcasting may have started as an audio medium, but it is fast becoming a powerful video format with surging viewership on YouTube, Spotify and other digital platforms. A session at TellyCast’s Digital Content Forum 2025 today examined the financial and creative...
AI’s real challenge for humans: ‘If you’re not great, AI can do it better’
Sora, Veo, Moonvalley, Runway, Synthesia... The list of GenAI video tools disrupting the production world gets longer by the month. And the arguments they spark around copyright, moderation and the value of human creativity continue to rage too. At TellyCast’s Digital...
Micro dramas will be more than romance: ‘There will be other formats and genres in this space’
Micro dramas have been the talk of the digital content and TV industries alike this year, especially since reports that these formats are already a $7bn annual business in China. These short-form scripted dramas are designed for snacking on mobile phones, but also...
The future of digital formats: New IP, multi-brand collabs and TV skillsets
Snapchat and Perplexity partner on $400m AI integration
Vodcasting in focus: Companionship, brands, and why ‘dog formats are the next big thing’
AI’s real challenge for humans: ‘If you’re not great, AI can do it better’
