SOCIAL VIDEO NEWS

THE WEEK’S DIGITAL-FIRST CONTENT NEWS

Lessons learned from building a niche YouTube channel
Feature
Why micro dramas exploded in China, and what happens when the West catches up
Feature
Niche work if you can get it
Feature
Jellysmack launches creator-led FAST channels on Roku

Jellysmack launches creator-led FAST channels on Roku

Global creator company Jellysmack is expanding into the FAST segment through a new partnership with The Roku Channel. The partnership will see the launch of two new linear channels, Hello Inspo and Mysteria, created around series from 17 of Jellysmack’s creator...

Meta launches 90 second Reels on Facebook, adds new features

Meta launches 90 second Reels on Facebook, adds new features

The short form content market entered a new phase this week with news that Meta is now supporting Facebook Reels of up to 90 seconds in length. Until now, Facebook Reels have been limited to 60 seconds. The changes bring Facebook into line with Meta’s other social...

Former VaynerMedia MD Baumann takes a walk on The Wild side

Former VaynerMedia MD Baumann takes a walk on The Wild side

Digital-first publisher and producer Jungle Creations has appointed Sarah Baumann as the new managing director of its fast-growing social agency The Wild. The news was dropped by Jungle Creations’ co-CEO Melissa Chapman, who said:: “As the agency enters its new...

Sign up for The Drop newsletter to get news and insights direct to your inbox.

CLICK HERE

The Drop digital content platform
Privacy Overview

We use cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies, but opting out of some of these cookies may have an effect on your browsing experience.

Read our privacy notice here.