Little Dot Studios acquires social media analytics firm Locowise
Little Dot Studios has acquired Locowise, a company that specialises in social media reporting, analytics and benchmarking to measure content performance and improve outcomes. Starting with immediate effect, Locowise move under LDS ownership, together with clients...
Channel 4.0 and e.l.f Cosmetics to collaborate on branded series
Channel 4.0, Channel 4’s digital-first brand for YouTube, has signed a branded deal with e.l.f. Cosmetics. Popular with teens, the brand, which is clean, vegan, cruelty free and Fair Trade Certified, will become the ‘official beauty partner’ of Channel 4.0. The...
Measure for Measure: Will we ever give up ubiquitous vanity metrics in branded content measurement?
After spending nearly 15 years at a TV broadcaster, the ritual of opening the ‘overnights’ every morning was a custom. These gave a clear indication of programme performance ‘overnight’ and its success and perhaps ‘failure’. We can all argue the toss about how data is...
Embattled Buzzfeed puts its faith in short form vertical video and AI
Digital media company Buzzfeed has reported revenues of $436.7 million for 2022, up 10% compared to 2021. However, the picture for Q4 2002 was less positive, with revenues down 8% to $134.6 million. Advertising revenue was particularly hard hit in Q4, down 27%...
MTV launches raw digital-first series about grief, featuring four celebrity guests
Paramount-owned MTV has unveiled a new digital series called MTV Faces. The four-part show, produced exclusively for MTV Digital, explores themes of grief through the eyes of celebrity guests Brenda Edwards, Jordan Stephens, Kelsey Parker and Roman Kemp. The...
Little Dot Studios acquires social media analytics firm Locowise
Channel 4.0 and e.l.f Cosmetics to collaborate on branded series
Measure for Measure: Will we ever give up ubiquitous vanity metrics in branded content measurement?
Embattled Buzzfeed puts its faith in short form vertical video and AI
