SOCIAL VIDEO NEWS

THE WEEK’S DIGITAL-FIRST CONTENT NEWS

How Lunar X Turns YouTube Channels into Global Brands
Feature
Ben Zand Bets on Digital-First Docs with Bold New Series ‘Human’
Feature
Why underperformance powers the next wave of media
Feature
Zoo 55 unveils multi-year partnership with Merzigo

Zoo 55 unveils multi-year partnership with Merzigo

Zoo 55, the digital division of ITV Studios, has entered a multi-year partnership with digital distribution and monetisation leader Merzigo, in a deal that supports Zoo 55’s growth strategy and marks a strategically important UK expansion for Merzigo. As Zoo 55...

$11bn microdrama sector worth twice as much as FAST, says OMDIA

$11bn microdrama sector worth twice as much as FAST, says OMDIA

Maria Rua Aguete, head of M&E, media and entertainment, at research group Omdia used her MIPCOM presentation to underline the scale of the emerging microdrama opportunity. She told delegates that microdramas will generate $11 billion in revenues in 2025 - almost...

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