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Cabler REELZ acquires three Law&Crime YouTube originals for its schedule
US cable network REELZ is expanding its primetime true crime offering through a programming agreement with Law&Crime that will bring three of the digital publisher's original YouTube series to linear television. From August 17, REELZ will schedule one-hour...
Comcast’s Xfinity launches Instagram and TikTok reality competition for college creators
Comcast-owned broadband and mobile brand Xfinity is launching a vertical reality competition series designed exclusively for Instagram and TikTok, as the US connectivity provider expands its investment in creator-led entertainment. The seven-part series, Best in...
MOX creates star-studded Hotel Armouré universe for Under Armour’s ‘Rest Less’ campaign
Creative agency MOX has created an episodic branded entertainment campaign for Under Armour centred on a fictional five-star resort, Hotel Armouré, as part of the sportswear brand's latest ‘Rest Less’ campaign. The campaign stars footballers Ferran Torres, Fermín...
KC Global Media Asia sends content creators to Sarawak for AXN Asia digital-first adventure series
KC Global Media Asia, the brainchild of former Sony executives Andy Kaplan and George Chien, has unveiled a new YouTube-first adventure reality competition series, AXN Ultimate Challenge: Sarawak. The show, a collaboration between KCGM Asia-owned entertainment...
HBO Max launches vertical video and AI tools to support content discovery
Warner Bros. Discovery is bringing TikTok-style vertical video browsing and AI-powered conversational search to HBO Max, as streaming platforms continue to embrace habits popularised by social media to improve content discovery. The company has launched two new mobile...
Co-op, Carat UK and Platform Media launch ‘Pop to Co-op’ comedy microdrama
Co-op, in partnership with dentsu media network Carat UK and Platform Media, has unveiled a new ‘Pop to Co-op' microdrama campaign, a four-part social series designed to transform relatable convenience missions into short entertaining stories. The campaign marks...
Nuggit launches £5m Creator Support Fund
Creator growth platform Nuggit has launched a £5m Creator Support Fund aimed at helping UK-based YouTube creators scale their businesses through investment and operational support, as the company looks to address what it sees as a gap in financing for the creator...
Raising the stakes: investing in creators
Global investment bank Goldman Sachs reckons the creator economy could be worth $480 billion by 2027. No wonder traditional and non-traditional investors are lining up to back the next generation of talent For much of the past decade, creators have built businesses...